Branding, Editorial Design & Illustration

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Graphic Guy is a graphic design superhero who fights against the evils of design with impeccable skills and knowledge regarding typeface choices, colour theory, kerning and leading, proper spelling, hotkeys, and so much more. With this in mind, his enemies include bad typefaces like the dreaded Comic Sans, cringe-worthy typos, and other typesetting no-no’s.

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The branding is applied to a stationery set, graphic standards manual, and annual report. The design of each piece has a unique and professional look intended for a target audience of creative minds and individuals interested in design and education. Circular designs are used throughout each piece to complement the shape of the logo and variations of the primary blue and orange are used for further visual harmony.

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